Communication et publicité 2e édition
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Product Details
Stay on top of the latest trends, and communicate effectively!
This 2nd edition offers :
Content firmly rooted in practice:
new sections, exercises and a step-by-step communication plan. Readers will find the tools they need to design and produce a message, plan a media plan and evaluate costs.
A dynamic layout, abundantly illustrated with figures, tables and examples drawn from past and current advertising campaigns.
Updated to reflect the latest developments in the field: social networks, Internet advertising strategies, neuromarketing, search engine optimization and up-to-date data. Designed for students enrolled in a marketing, advertising or communications course, this book is also aimed at anyone wishing to plan and implement an effective marketing communications program.
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Communication et publicité 2e édition
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